It's pretty simple - we want to provide services beyond supplements. One example is a database we're working on, that we feel will be of use to practitioners, students and patients (coming soon!).

And we provide our services to more than just practitioners - e.g. students and patients are frequent users of our service.

We wanted a name to reflect this. We are the same company, same people, same ideas - just a different name :)

As always, feedback and questions are welcome.