Date last revised: 11/5/2017

At vital.ly, we believe that establishing trust with you, and maintaining that trust, will in large part determine our success or failure. If you have any questions about this Privacy Policy, please contact us.

Practitioner Supplements Pty Ltd (trading as vital.ly) is committed to the security and confidentiality of any personal information provided by our users. This Privacy Policy explains how we protect personal information provided through our website www.vital.ly (the "Site") and how we use that information with respect to the various services offered through the Site (the "Service"). For the purposes of this policy, "Personal information" means information that identifies you, such as your name, address, phone number or email address.

Keeping on top of new trends in the online age is a constant, and ensuring the security of any personal information you provide on this site is an absolute priority. With this in mind, at time we may re-evaluate our policies and adapt them as necessary to deal with new challenges.

1. Your Privacy is not for sale

We do not, and will not, sell or rent your personal information to anyone, for any reason, at any time. vital.ly uses and discloses your personal information only as follows:

to fulfil your requests for certain products and services;

to deliver to you any communications relevant to your use of the Service;

to analyse site usage and improve the Service;

for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;

to third-party contractors that provide services to vital.ly and are bound by these same privacy restrictions;

as otherwise set forth in this Privacy Policy

2. We limit the collection and use of personal information

Certain areas and features of vital.ly are available to you without registration or the need to provide to us any information. However, other features of the Site or the Service may require registration, which involves provision to vital.ly of a range of details including your full name, an email address, a password and depending on the service or product(s) you wish to access, other information such as your business name, ABN, phone number and other contact details, along with health information of a personal nature.

Any health information requested is only done so as to provide the service, which requires such information for the express purpose of providing the service. Provision of certain products require this information to be reviewed by a health practitioner as a pre-requisite.

From time to time we may request other personal information to provide you with other benefits of the Service. In all such instances, you will be given the opportunity to provide or to decline to provide that information, and it will be used only for the stated purpose.

Access to your Registration Information, Account Credentials, Account Information and any other personal information you provide is strictly restricted and used in accordance with specific internal procedures and safeguard governing access, in order to operate, develop or improve the Service. These individuals have been selected in accordance with our security policies and practices and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

We may also use third party vendors or service providers to help us provide the Service to you, such as sending e-mail messages on our behalf or hosting and operating a particular feature or functionality of the Service. Our contracts with these third parties outline the appropriate use and handling of your information and prohibit them from using any of your personal information for purposes unrelated to the product or service they're providing. We require such third parties to maintain the confidentiality of the information we provide to them.

3. Use of information collected and disclosure of personal information to others
We may use or disclose personal information held about an individual for the primary purpose for which it is collected (eg. provision of our services, including administration of our services, notification to you about changes to our services, record-keeping following termination of our services to you and technical maintenance). We may also use such information for a purpose related to the primary purpose of collection and where it would reasonably be expected by you that we would use the information in such a way. This information is only disclosed to persons outside our business in the circumstances set out in this policy or as otherwise notified to you at the time of collection of the information.
In addition we are permitted to use or disclose personal information held about you:
Where you have consented to the use or disclosure;
Where we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious, immediate threat to someone's health or safety or the public's health or safety;
Where we reasonably suspect that unlawful activity has been, is being or may be engaged in and the use or disclosure is a necessary part of our investigation or in reporting the matter to the relevant authorities;
Where such use or disclosure is required under or authorised by law (for example, to comply with a subpoena, a warrant or other order of a court or legal process);
Where we reasonably believe that the use or disclosure is reasonably necessary for prevention, investigation, prosecution and punishment of crimes or wrongdoings or the preparation for, conduct of, proceedings before any court or tribunal or the implementation of the orders of a court or tribunal by or on behalf of an enforcement body.

4. Online session information and use is used to improve your experience

When you visit vital.ly, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Site. This information may be used, for example, to alert you to software compatibility issues, or it may be analysed to improve our Web design and functionality.

"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. vital.ly may set and access cookies on your computer to track and store preferential information about you. vital.ly may gather information about you through cookie technology. For example, vital.ly may assign a cookie to you, to limit the amount of times you see a particular vital.ly Offer or to help better determine which vital.ly Offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you.

We may use third party service providers to help us analyse certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyse visitor activity on vital.ly. We may permit these service providers to use cookies and other technologies to perform these services for vital.ly. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy Policy.

5. Blogs on vital.ly

If you use the blog or any other interactive area on our Site, you should be aware that any information you submit can be read, collected or used by other users and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums.

6. Disclosure of your information to protect our rights or if required by law

Notwithstanding the foregoing, vital.ly reserves the right (and you authorise vital.ly) to share or disclose your personal information when vital.ly determines, in its sole discretion, that the disclosure of such information is necessary or appropriate:

To enforce our rights against you or in connection with a breach by you of this Privacy Policy;

To prevent prohibited or illegal activities; or

When required by any applicable law or other legal process.

As an addendum to the above 3 bullets points and paragraph preceding, we acknowledge the very personal nature of the health information you may provide, depending on the service and / or products requested. With that knowledge, we commit as an absolute priority, to keeping that information protected and secure.

7. You can transport or delete your data

Your data is yours. When you request us to delete your account for the Service, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. However, portions of your data, consisting of aggregate data derived from your Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. vital.ly keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers.

8. Email communications from us

We provide our registered customers with a summary of our service. vital.ly subscribers have the ability to opt-out of receiving our emails and to terminate their newsletter subscriptions by following the instructions in the emails.

9. Your data is secure

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect vital.ly accounts and systems from unauthorised access.

When you register for the Service, vital.ly requires a password from you for your privacy and security. vital.ly transmits information such as your Registration Information for vital.ly or Account Credentials securely.

We encrypt your Service password so that your password cannot be recovered, even by us. All backup drives and tapes also are encrypted.

vital.ly has been verified by GeoTrust for its use of SSL encryption technologies.

10. Our service ensures secure communications with encryption

From the time you submit your Login and Password information, these communications between your computer and vital.ly are encrypted. This enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

11. You are responsible for maintaining the confidentiality of your Sign-in ID and Password

We maintain strict rules to help prevent others from guessing your password. We also recommend that you change your password periodically. You are responsible for maintaining the security of your Login and Password. You may not provide these credentials to any third party. If you believe that they have been stolen or been made known to others, you must contact us immediately, but in any event you should change your password immediately via the Service. We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Privacy Policy or the vital.ly Terms of Use.

If you have a security related concern, please contact us. We will work closely with you to ensure a rapid and personal response to your concerns.

12. Contact us if you have any questions or concerns. If you have questions, comments, concerns or feedback regarding this Privacy Policy or any other privacy or security concern, please contact us.

13. Acceptance
You accept that your use of this site includes your acceptance of this Privacy Policy and the Terms of Use.

14. Changes in this privacy policy
We may update this privacy statement to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices.